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Fresh Ideas for Web-videos…

Posted on June 27, 2011

OK, by now everyone understands that it is a good thing to have (well-done) videos up on your site.

They help to raise your industry ‘expert’ level, to attract new visitors to your business, and to improve your SEO efforts.

Now imagine, all these companies , doing all new videos, each one trying to raise their brand above everyone else’s brand, what do you do now to differentiate your business from all the others?

Good question…

Well, let’s look at it from another angle. When you wrote your business plan (and you have written that business plan, haven’t you?), you made note of why you were different than the other providers, why your company could provide that particular specialty that no-one else could deliver.

Well, if it were important enough to spell out on your business plan, it might also be worth telling people in a video.

Remember this fact;

People are not mind-readers, …they don’t know the important details about you, your business, or your services… If there is a compelling reason to use your services, tell them.

I mean, how many times have you been speaking to a prospective client, and found out that you just missed the boat on providing a service that could have been delivered by your organization. Probably, during the conversation, you hear “I didn’t know that you did that” or “Really, you do all that?” or the worst, “I wish I would have met you sooner, we could have used you during that time…”

Be proactive, think about what first-time visitors to your site are asking themselves about your business?  Ask friends and clients to go to your site and give you some feedback…

Other ideas for fresh web-videos…

Testimonials – these have always been a go-to item for prospective clients who are checking you out.

Staff bio-videos – people like to think they know you before they contact you. Adding a personality to a face…

Different aspect ratios – most people think that videos only come in two sizes 4:3 (old-school TV rectangle) and 16:9 (letterbox) the standard for most of today’s monitors. We’ve recently produced two videos for a shoe store and we made the video banner-sized at 12:3 – I really worked, and people ask about it…

As a last thought, add interesting pieces to your video; narration, animation, titles, music, sound effects, all of these elements can add spice to your on-line efforts.

Just keep trying!