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Ten things to consider when Booking a Venue for a Live Event

Posted on April 1, 2013

You need to have your event somewhere and there are many choices. How do you decide the best place to hold your event?

First, you need to think about how many people will be attending. You need to find a place that will hold all of the people; you never want to turn anyone away especially if you are selling tickets.

Second, do you plan on serving dinner? If so, then you may want to work with a venue that has tables, chairs and possibly a full menu service. This will save you money on higher rental costs and delivery.

Third, do you need a theatre with soft seats? Working with a venue that has a professional theatre will save you money on gear and large screen rentals.

Fourth, ask about wifi. Some places will charge to access the internet.

Fifth, visit each venue that you are considering. Ask a lot of questions and record everything that you see and learn.

Sixth, prepare a list in advance of everything that you need, no matter how small. Send your notes to the venue contact for verification with a final itemized contract.

Seventh, find out what the options are for parking. Your attendees might want to know in advance where they should park and how much it will cost.

Eighth, ask the venue contact for a list of items that are included in the fee. For example, rope and stanchion, easels, centrepieces, candles. These items are included in the price and will help with the budget.

Ninth, will you need access to a lot of power? Some places will charge you extra for electricity.

Tenth, ask for an itemized quote in advance. Use this to compare prices with other venues. Do not sign a contract until you have covered everything. It’s much easier to add to the contract than it is to take away.

Camera training, …who needs it?

Posted on April 1, 2013

This bit is for professional speakers, presenters, MC’s, hosts, CEOs and the like who suddenly find themselves staring down the barrel of a video camera, having to do their thing…

You might be a natural in front of a room, knowing just when to make the right person nod in agreement, or laugh, but when placed in front of a cold, calculating camera, a lot of your pizazz starts to melt away. Why is that?
Well, mostly it is from a lack of practise. Probably because the camera does not smile, or nod, or give you any sort of non-verbal communication to tell you that it agrees with, or understands the meaning of your message. In essence, you have nothing to give you immediate feedback. Thats where camera training steps in.

A few things you can do on your own to start the training…

Practise, practise, practise (in front of a video camera). This gets you used to seeing yourself in this setting (in front of a camera, that is). Many of our clients cannot get used to seeing and hearing themselves on a monitor, and until that goes away, you are in for a tough battle. So do it a lot, you will, eventually, get over yourself!

Know your material. Nothing can stand in the way of your perfect on-camera performance that not knowing your stuff. Darting eyes, swallowing excessively and jazz-hands are tell-tale signs that you are searching for material that you should know. Memorize the material cold, then deliver it like you just thought of the sentences, …thats acting!

Slow Down! During your (taped) practice runs, I bet that you will be astounded at how fast you are delivering your message. Thats natural, and so we must train ourselves to slow down when delivering information. Its OK to breathe between certain passages of text. When delivering an important piece, slow down even more, it will seem unnatural at first, but with time, you will learn to appreciate the difference timing makes.

And above all, smile when giving us some of your expertise, you do love what you do, don’t you?

Award programs, …are they worth the trouble?

Posted on April 1, 2013

In a word, YES, …and for a number of reasons.
What better way to salute a great effort than to publicly acknowledge a colleague, an organization, a volunteer, or any other deserving entity. Awards encourage a stronger relationship between the winners (and nominees) and the organization that celebrates its recipients. Awards, memorialized in award video tributes, can be deployed on line, creating greater SEO results than organizations without video tributes on line. It only makes sense, Google owns Youtube, and when their browsers are looking for rich content, guess where they are looking?
Awards, and the event itself, create a lasting legacy that winners and nominees speak of for years to come, and in a marketing sense, that is priceless…

Holding some sort of award ceremony to honour your best is just good business.

Besides, it is a great way to have some fun on an otherwise slow industry calendar night!

Remember, when you do decide to hold these events, make sure your effort does not go un-noticed. Send press-releases to local papers, radio stations, TV stations, social media outlets, and more, letting them know of your award intentions, if it is newsworthy to you, it may be to others as well…