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Fresh Ideas for Web-videos…

Posted on June 27, 2011

OK, by now everyone understands that it is a good thing to have (well-done) videos up on your site.

They help to raise your industry ‘expert’ level, to attract new visitors to your business, and to improve your SEO efforts.

Now imagine, all these companies , doing all new videos, each one trying to raise their brand above everyone else’s brand, what do you do now to differentiate your business from all the others?

Good question…

Well, let’s look at it from another angle. When you wrote your business plan (and you have written that business plan, haven’t you?), you made note of why you were different than the other providers, why your company could provide that particular specialty that no-one else could deliver.

Well, if it were important enough to spell out on your business plan, it might also be worth telling people in a video.

Remember this fact;

People are not mind-readers, …they don’t know the important details about you, your business, or your services… If there is a compelling reason to use your services, tell them.

I mean, how many times have you been speaking to a prospective client, and found out that you just missed the boat on providing a service that could have been delivered by your organization. Probably, during the conversation, you hear “I didn’t know that you did that” or “Really, you do all that?” or the worst, “I wish I would have met you sooner, we could have used you during that time…”

Be proactive, think about what first-time visitors to your site are asking themselves about your business?  Ask friends and clients to go to your site and give you some feedback…

Other ideas for fresh web-videos…

Testimonials – these have always been a go-to item for prospective clients who are checking you out.

Staff bio-videos – people like to think they know you before they contact you. Adding a personality to a face…

Different aspect ratios – most people think that videos only come in two sizes 4:3 (old-school TV rectangle) and 16:9 (letterbox) the standard for most of today’s monitors. We’ve recently produced two videos for a shoe store and we made the video banner-sized at 12:3 – I really worked, and people ask about it…

As a last thought, add interesting pieces to your video; narration, animation, titles, music, sound effects, all of these elements can add spice to your on-line efforts.

Just keep trying!

Audio, the forgotten tool of the internet.

Posted on June 8, 2011

We are just as guilty as all the other producers of rich content;  we extol the virtues of having all videos, all the time, on your site.

I mean, why not offer audio files as well?   There are good reasons for this…

Audio is so easy to work with, no color-correcting, no teleprompters, no makeup people, no video crews, etc.  Simply write a great piece of copy, have a good voice record it, output it, and voila, you have a great audio track to post on your site.

This still applies as ‘rich content’, and in some cases, it just works better…

Audio files are typically much smaller containers than video files, and as such, are easier to work with, easier to send around (as attachments and viral ad spots), and easier to enjoy (as in: don’t stop doing what your doing, just simply start the player and listen).

Audio files can be very unique… A really interesting voice, delivering a message that is wrapped in with sound effects can be quite effective.

Having audio files (or music) simply ‘appear’ on your site can be attractive and informative to your visitors.

Offering downloadable podcasts is a good way to allow your clients, visitors and prospective clients to gain valuable insight in to your company, services and industry advice…

Multiple language voice-overs (or versioning) make your business a truly global affair, they help sell your wares around the world, in languages that people are comfortable with.

These audio files can be used to make your product (and its manuals, guides, spec sheets and instructional packages) available to every person, in every language, and at their convenience.

Audio, it is the forgotten vehicle of business communication!

Festival season is almost upon us!

Posted on June 6, 2011

This is a wonderful time of year for us, the weather is great, weekends are filled with sports, music and family, and most importantly, the festival season (for Liverpool Court) is almost here!

First up is the TD Canada Trust Ottawa Jazz Festival, and this year, it has been generating some fantastic interest. Quite an impressive list of artists! Starting with Robert Plant, and not letting up for 12 days…

We are anticipating a three camera coverage of the main stage at Confederation park this year, with our team of video directors, producers, crew chiefs, camera people, cable pullers and runners all working in unison to bring a fantastic program of concerts to the visitors of this Jazz extravaganza!

This year, as an extra bonus, we will be covering the OLG late night stage with a camera and sending that image to the beer tent, so not only people in the staged tent can view, but those enjoying a cool beverage can also enjoy the show!

Next on the list is the festival that is rivaling any festival on earth, the Cisco Ottawa Bluesfest.

This behemoth of a music festival is slated to run for two 6-day sessions again this year, and it is being kicked off with an incredible day where you’ll be able to see the Flaming Lips alongside Soundgarden from the two main stages.

The fun does not let up for the entire run of the festival, as there will be something for everyone.

Music, food, fun, sun and good vibes are had by all!

We are covering the 5 main stages at the park, and these include the MBNA, Claridge Homes, Subway, Hard Rock and National VBank (formerly the Blacksheep) stages. We’ll have over 50 people on site at any one time, with 7 big LED screens going full-time!

If you have any questions about our coverage of these famous events, feel free to ask any one of the Liverpool Court Crew, they are the ones wearing the Liverpool Court T-shirts!

…and keep an eye out for some interesting tweets and posts from the festival, we’ll let you know the coordinates of the feeds once we know ourselves!

See you this summer!